Thanks for showing interest in organic cotton!
Dr. Denim measures the impact based on scientific data found on the Higg™ platform. Rather than claiming that you just saved a specific amount of water, which in our view would be overly simplified, our aim is to highlight both the benefits and the downsides in a transparent yet constructive way.
At Dr. Denim, we flag a product as organic if it contains at least 50% organic cotton and provided we have checked the transaction certificate of the fabric used to manufacture the product. This includes the product you just scanned.
Based on the five impact areas measured according to the Higg™ materials sustainability index:
Resource depletion/Fossil Fuels
Organic cotton scores better than the index-based conventional cotton especially in terms of water scarcity. Organic cotton roughly contributes about half as much to water scarcity as conventional cotton.
Please note that the data provided in the database is based on global averages and that it does not differentiate between blue (irrigated) and green (naturally occurring) water.
Other specific sustainability attributes that might be of interest are:
Click here to read more about how we work with sustainability