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Privacy Policy

Use of personal data

The web shop is run by Dr Denim Web AB, a legal entity incorporated in Sweden with company registration number 556901-9697, Kungsgatan 7A, SE-411 19 Göteborg, referred to below as ”” or ”we/us”. We, Dr Denim Web AB, running the web shop, will handle your personal data. Dr Denim, in this context, means the group of associated companies which includes Dr Denim Web AB. The primary purpose of using your personal data is for us to be able to fulfil our obligations towards you as a customer of ours, partly by personalizing our website. Your personal data may also be used to provide you with relevant information and offers from us. This means that Dr Denim will use your data for marketing purposes. The information which we will use is primarily the data you provide when creating a user account with and/or make a purchase. By approving these terms, you agree to allow us to use your data as explained above. According to § 26 Personal Data Act (“personuppgiftslagen”) you have the right to once annually obtain from us, free of charge, information about which of your personal data we have on record, how the data is being used and wherefrom it was obtained. Such requests are to be made in writing. You also have the right to request correction of erroneous personal data as well as withdraw any previous agreements concerning use of your personal data. processes your personal data with utmost caution and guarantees that your data will only be used by Dr Denim. Dr Denim will not, without your prior approval, pass on your data other than where required by law, if necessary in relation to your purchase of a product or service from Dr Denim or if Dr Denim deems it necessary to protect and defend rights or property belonging to Dr Denim.


Data use for marketing purposes

Data which you submit directly or indirectly to Dr Denim may be used for marketing purposes and to ensure that the content and services provided by us and our partners suit you and your interests.



A cookie is a file which enables our site to identify a visitor. The cookie is saved in your device (e.g. smart phone, tablet or computer) in order to identify you when you return to the site. We use so-called session cookies which are temporarily stored in the memory of your device in order to facilitate your use of By setting your device to allow cookies, you agree to receive cookies from You have the option to decline cookies and you can also withdraw your consent to receive cookies by disabling the use of cookies on your device. Doing so may cause to malfunction during your visit.