Stories
Copenhagen, where stories begin.
Away from the halls of generic booths, off the main street Ströget, in small passages, in awesome bars. That’s where you meet old friends and of course make new ones.
All publicity is good publicity, at least if they get your name right. In 2014 it was brought to our attention via Twitter that a school in the US was about to ban tight jeans.
"In times of athleisurewear and the influx of fast fashion, niche and heritage denim brands are feeling the pressure: the demand for innovation is huge. Alexander Graah, the co-founder and CEO of Dr. Denim, told us how the brand is...
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The two founding brothers of Dr. Denim, Alexander and Johannes, share an MA degree in Economics & Management at Oxford University, their extreme attention to detail and their never ending obsession with denim...
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We had a simple ambition of providing a cure for half-baked denim and, to this day, that’s what we continue doing. I think that, being as personally committed as we are, we can push things further and set a higher standard for ourselves than would otherwise be possible.
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