Stories

"In times of athleisurewear and the influx of fast fashion, niche and heritage denim brands are feeling the pressure: the demand for innovation is huge. Alexander Graah, the co-founder and CEO of Dr. Denim, told us how the brand is...
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The two founding brothers of Dr. Denim, Alexander and Johannes, share an MA degree in Economics & Management at Oxford University, their extreme attention to detail and their never ending obsession with denim...
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"Morten, Alexander and Johannes Graah are the driving forces behind beloved brand Dr. Denim. The trio has been working together for 15 years now and invited us to their hometown Gothenburg to talk about the evolution of the industry, running...
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