HOW IT STARTED

Back in 2004 ... we had an idea. At the time, denim was becoming over-designed, over-hyped and over-priced, and that didn’t sit right with us, so we set out to right those wrongs. To us that seemed like an easy fix. We would make it our mission in life, throw everything we had at it, and that’s how Dr. Denim came to be.

We started out as a garage operation. From our humble beginnings, we grew fast, and we grew big. Along the way, our jeans became staples in the wardrobes of people from all walks of life, from punk rockers to DJ’s you’ve seen on the biggest stages, to skaters, photographers, and, well, just about anyone who appreciates great jeans. We got a lot of things right along the way, and some things wrong, but we’re doing the exact same thing today, only better. We’ll never be completely done because this is no longer a fix – ‘denim and good times’ is our way of life. So, here we are, still doing just that. We’d love for you to join in.

Denim is a serious business. Life isn’t. With a focus on denim, our collections are timeless staple fits created with obsessive attention to detail and extraordinary craftsmanship, which are simultaneously embraced by and inspired by global streetwear and subcultures. 

Nowhere else will you find a selection of modern but ageless garments of such quality at a comparable price point. Through our pieces’ longevity, we encourage responsible rewear and reuse – but we’re here to laugh, not to lecture; to celebrate good times and even better denim.