As temperatures slowly drop, our Winter 2025 collection continues to deliver what we do best - high-quality denim craftsmanship with modern twists. This winter season, we lean into darker denim washes with subtle green undertones, while our sweaters and knits come in nuanced shades of blue and brown, adding a classic, sophisticated touch to your winter wardrobe.

Winter collection 2025 is not only about timeless style, it's also about embracing the quirks that make us who we are. The collection features a mix of knitwear and clean-cut jerseys - perfect for layering up as the cold sets in. Our tops and bottoms are built around a harmonious palette of faded blues, pecan browns, and asphalt greys, offering versatility and warmth in equal measure.

When it comes to denim, we’re sticking to our signature fits: regular straights, sleazy skinnies, and baggy styles. This season, we’re adding double-knee versions of the baggy straight Cormac and the women’s fit Jena. Washes follow the seasonal color story - think Echo in Pecan, Omar in vintage-inspired Stream Sky Aged, and coated finishes on both Donna and Omar. Plus, we’ve refreshed our stretch program to make sure every base is covered.

Shot by Swedish photographer Ida Blom, our Winter 2025 campaign captures the season’s mood with a twist - dreamy, colorful imagery set against rugged surroundings and elements of selfie culture. It’s a visual story that’s raw, romantic, and unmistakably us.

This collection is built to last. With a focus on quality, craftsmanship, and affordability, we’re creating wardrobe staples that stand the test of time - far beyond the fleeting trends of fast fashion.